The Zoom Painting logo includes the mark and the wordmark. These elements have been exactly positioned and proportionally fine tuned.
The mark is the graphic element of the letter “Z” to the left of the wordmark. The wordmark is a custom designed typographic treatment of the Zoom painting name.
Colours
Electric Blue
#57ccff
Midnight
#1d252c
Dark Grey
#5b6770
Light Grey
#cdd7e1
Warm White
#f9f9f9
Typography
Caros Soft, lowercase
Muli
Document Header/Paragraph (Gsuite)
Header: 18px
Generate Lorem Ipsum placeholder text.
Paragraph: 12px
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Est pellentesque elit ullamcorper dignissim cras tincidunt lobortis feugiat. Auctor elit sed vulputate mi sit amet.
Orientation
Horizontal Lockup
Our horizontal, primary orientation should be used most often, as it is the most visually appealing and legible orientation of them all.
Vertical Lockup
The vertical orientation should be used for small and vertical applications where the primary orientation becomes less legible.
Mark Only
Restricted use, as our mark is still relatively new – it should only be used when brand recognition is already established or when spaces don’t allow for full logo (ie. app tile).
It’s important that we maintain a consistent approach in showcasing our logo and our brand. Consistency is the key to building brand equity.
If in doubt, contact our brand lead at sandon@zoompainting.ca.